Direct Consumer Advertising Raises the Cost of Prescription Drugs

August 25, 2016 | By yui | Comments Off on Direct Consumer Advertising Raises the Cost of Prescription Drugs | Filed in: Uncategorized.

When one looks at television, a newspaper or a magazine it is impossible not to be inundated with ads for various prescription drug medications. This was not always the case. In fact, not until 1997, when the FDA issued its guidelines for direct to consumer advertising, did this massive pharmaceutical advertising expenditure begin. It might • Read More »